Check-out - THESUB.COM
Problematic
2 versions of the check-out: Multistep and Accordion
Which one to validate and to develop?
Action
To test the 2 versions by users.
Mobile prototype clickable - Proto.io
To create an Ideal Step to gather feedbacks and information
Purpose of the experiment
To get more information from consumers on the check-out flow, the usability and memorability of both design.
Results
A same number of users achieved to finalize the check-out on both design.
Based on the Ideal Step and the comments, we conclud the multistep check-out faced usability and memorability issues. Whereas the accordion one faced only usability issues, which are easy to improve with small tweacks.
Then the accordion check-out went to development.
